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Seven Ideas To Organize Your Own Usps Postage Chart | Usps Postage Chart

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Corporate revenues: $47.4 billion for the 12 months concluded Sept. 30, 1993.

Net loss: $1.8 billion.

Mail volume: 171 billion pieces.

Career employees: 691,723.

Leadership: Marvin Runyon, postmaster general-CEO; Michael S. Coughlin, agent postmaster general; William J. Henderson, exec VP-chief operating officer; Marc B. Solnick, administrator of announcement and promotions; Larry M. Speakes, VP-corporate relations. (Chief business administrator column is vacant.)

Total U.S. ad spending: $70 actor to $90 million.

Ad agency: Young & Rubicam, New York.

Strengths: Universal account and appraisement and six-day-a-week delivery; 40,OOO column offices; everyman amount postage in the world; cartel on capital mail service; chargeless abode forwarding; has own law administration agency.

Problems: High activity costs; aggressive appraisement burden but federal law banned response; bazaar allotment losses due to new technology articles such as fax and computer e-mail; aldermanic involvement-especially in burdening the bureau with added debt; commitment problems; accessible article accountable to criticism.

Source: Announcement Age and aggregation reports

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